MotoGP’s not sporting the very best numbers this 12 months – and whereas many are chalking the dearth of attendance to the price of dwelling disaster and our inflated economic system, there are a number of key figures who produce other concepts as to why the viewers quantity isn’t breaking even.
“Covid-19 didn’t assist, Russia didn’t assist… so general, corporations that used to speculate some huge cash in partnerships like this…previously it was sticking the sticker, now it’s extra about creating enterprise,” explains Aprilia’s CEO, Massimo Rivola.
“…sponsorship right this moment means one thing totally different from the previous.”
Sponsorship is the ship that makes each MotoGP and Formulation 1 go ‘spherical, particularly with regards to maintaining with the instances; with the Grand Prix’s bigger-than-ever grids (24 bikes and 6 producers for 2022!), The-Race believes that Dorna ought to push a bit extra on the social media facet of issues – notably with regards to fan engagement scores.
“The glamour of F1 is just not akin to MotoGP – it’s a lot larger…however the present that we give is significantly better than theirs,” admits Rivola.
“…we’ve to discover a option to get extra sponsors general…I feel Netflix has given F1 a push that Amazon has not had the identical influence…[and] from Dorna’s facet, we’ve to query why.”
“I’ve seen each, and I’ve an concept, however it’s none of my enterprise.”
We’ll let the person maintain his ideas to himself in the intervening time; in the mean time, what do you suppose would greatest increase MotoGP views?
Drop a remark beneath, and as all the time – keep secure on the twisties.