Likelihood is, you’ve already seen a bunch of the content material we created from Husqvarna’s Worldwide Media Launch for its 2024 enduro vary in Norway again in June. However as a result of most of that was informative tech discuss and imagery of the bikes’ part modifications, design goals and efficiency features (which was sort of inevitable, on condition that 95% of the components on these new-gen 2024 fashions had modified), there wasn’t a number of time to give attention to the launch’s epic Norwegian setting.

Fortunately, this four-minute behind-the-scenes edit from Husqvarna provides a broader window into the launch expertise; into Norway’s rock-strewn terrain, the motley crew of journos from everywhere in the world who gathered there, and the sheer scale of the enterprise by Husqvarna in staging the launch. Take pleasure in!