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Final Replace: 30 March 2024
Within the coronary heart of Murrieta, California a particular celebration unfolded on Worldwide Girls’s Day (IWD). MV Agusta North America, famend for its Italian bike mastery, flipped the script by orchestrating a women-only hosted day. Branded as a ladies’s day of celebration with the “bike artwork” it supplied a novel plunge into the realm of two-wheeled marvels. I used to be thrilled to be a part of the celebration!
Worldwide Girls’s Day (IWD), with its wealthy historical past courting again to the early 1900s, stands as an annual testomony to the invaluable contributions of girls worldwide. This yr, MV Agusta’s pioneering initiative offered an ideal precursor to the upcoming 18th Worldwide Feminine Experience Day (IFRD), a yearly celebration that locations a highlight on ladies’s involvement in motorsports.
“The affect behind beginning this experience stemmed from not seeing different OEM’s do it.” said Olivia Goheen, Advertising and marketing Supervisor MV Agusta Bikes North America, Inc . “I noticed Worldwide Girls’s Day as a possibility to create a tremendous day for passionate ladies within the trade to come back collectively whereas additionally connecting new folks to this charming model. With that, I’m additionally a lover of two-wheels and genuinely respect affiliation with like-minded individuals who see the worth in creating an inviting driving neighborhood. Now that this neighborhood has been began, we’re excited to see it develop bigger yearly!” added Goheen.
Collaborating on this memorable occasion alongside fellow ladies motorcyclists, championing ladies on Worldwide Girls’s Day with MV Agusta, held immense significance. It displays a devoted dedication to selling variety and inclusivity throughout the motorsport neighborhood.
The morning buzzed with pleasure on the MV Agusta (Pierer Mobility Group USA) headquarters, a dynamic hub that homes the long-lasting MV Agusta and KTM manufacturers. Stepping inside, we have been greeted by the corporate’s charming foyer exhibit showcasing the exceptional prowess of MV Agusta bikes. Following this, we launched into an unique tour of the amenities, which included exploring the KTM racing garages.
Who’s Pierer Mobility USA? This can be a subsidiary of Pierer Mobility AG, an Austrian firm specialising within the improvement, manufacturing, and distribution of powered two-wheelers. Pierer Mobility AG is thought for its possession of assorted bike manufacturers, together with KTM, Husqvarna Bikes, and GasGas. Pierer Mobility USA operates inside america as a part of the corporate’s international growth technique, doubtlessly concerned within the distribution, advertising, and help of the aforementioned bike manufacturers throughout the American market.
One key memorable facets of the day was the chance to work together with the ladies of the corporate throughout our meet and greet luncheon. Witnessing the shared passions for bikes and the dedication to their respective manufacturers, whether or not on or off the highway, was actually inspiring. This firmly underscores the essential position that ladies play in shaping the way forward for the motorsport trade!
Our collective enterprise onto the highway on a collection of numerous MV Agusta bikes the spotlight of the day – unquestionably. I used to be assigned to the MV Agusta Dragster RC SCS that seamlessly combines energy, agility, and elegance. With its state-of-the-art options – together with the modern SCS (Good Clutch System) – delivered a driving expertise of excellence!
Keep tuned for a deeper dive into my expertise with this exceptional machine in my upcoming overview!
Following our on-road expertise by way of Murrieta surrounding winery area twisty corners and hills, we shared a go to and dinner on the picturesque Doffo Vineyard and MotoDoffo museum. It’s a motorcyclist’s favorite cease famed for its gorgeous sundown views! Right here, we continued our celebration of girls within the bike neighborhood IWD!
MV Agusta’s IWD celebration signify a major step ahead for MV Agusta showcasing their dedication to inclusivity and fairness for girls. Although the model has confronted criticism up to now, significantly for a controversial promotional video titled “ Fulfill your dream // The Superveloce 800 Serie Oro has arrived” (age restricted video) which offended ladies motorsport fanatics, it appears clear that the corporate has since transitioned to a extra respectful portrayal of feminine riders and ladies normally.
In reality MV Agusta celebrated worldwide with a ‘MV Agusta Girls” video for IWD 2024. Which was highly effective and enlightening!
Whereas different producers have additionally participated in actions centered on ladies riders, and occasions like Worldwide Feminine Experience Day have undoubtedly made an impression – MV Agusta’s efforts on IWD is a welcomed step in the proper route. This inaugural IWD celebration marked a major milestone for the MV Agusta model, and I’m delighted to have performed a job in it. I’m eagerly anticipating MV Agusta’s ongoing help for girls and hope to see their companion manufacturers contribute to the growth of this phase. As I’ve typically emphasised, it takes the initiative of girls to drive significant change for girls.
Thanks to Olivia Goheen in your useful imaginative and prescient!
For more information on MV Agusta bikes, go to their web site and discover a dealership close to you.
Learn Extra About MV Agusta Historical past
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