Yamaha CEO Turns into Bike Producers Affiliation President

On March 27-30, 2023, the Worldwide Bike Producers Affiliation (IMMA) convened for the primary time since 2020. The Spring Congress occurred in New Delhi, India, and marked the worldwide group’s seventy fifth anniversary. Through the meeting, members appointed the European Affiliation of Bike Producers (ACEM) Vice President and Yamaha Motor Europe CEO Eric de Seynes as IMMA President for the 2023-2025 time period.

“My skilled profession within the service of bikes has given me many surprises and nice satisfactions. This election to the place of President of IMMA is a brand new one,” acknowledged de Seynes. “I succeed Rakesh Sharma (Govt Director of Bajaj) with whom the switch was held in an especially cordial environment.”

De Seynes provides his newest title to a embellished resume. He competed as a bike racer in 1974 earlier than taking over the Paris-Dakar in 1982. After assuming quite a few management positions within the bike trade, de Seynes turned the primary non-Japanese President and CEO of Yamaha Motor Europe. Now, he goals to use all that have to selling new technological developments throughout the bike trade.

“In settlement with the Steering Committee, I’ve set myself two main aims for this mandate,” added de Seynes, “pursue efforts by way of the safety of our customers, notably in southern nations (Africa, South America, India) at the side of our regional and nationwide associations, embrace motorized two-wheelers in mobility modernization and decarbonization plans our merchandise have many benefits (dimension, lightness, consumption and emissions, battery capability) and symbolize a related answer for society on this interval of environmental transformation so long as we undertake the correct know-how based on the makes use of.”

Newly elected IMMA Vice President Johannes Loman will assist de Seynes obtain his objectives. The brand new second-in-command additionally holds a place as PT Astra Worldwide Tbk Indonesia Director in addition to Federation of Asian Bike Industries (FAMI) and Affiliation of Indonesia Motrocycle Trade (AISI) President. IMMA might not have convened since 2020, but it surely looks as if the group will probably be in good arms till 2025.