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Bear in mind TVS? Your reply to that query most likely relies on geography. TVS Motor Firm produces an enormous variety of two- and three-wheelers in India, and in addition sells bikes in nations all through the Center East, Africa, and Latin America. Again in 2020, TVS additionally purchased Norton Bikes and saved the troubled British model from whole ignominy after a interval of scandal, and the brand new workforce there may be at the moment arduous at work on new issues.
Right here within the US, the identify TVS isn’t as broadly identified. Regardless of that truth, although, we nonetheless know rely, so we will inform you that promoting three million bikes in a single collection is lots. Why is three million essential? On April 3, 2023, TVS Motor Firm introduced that it had formally surpassed the three million gross sales mark worldwide with its TVS HLX collection of rugged, succesful, workhorse bikes.
In whole, TVS sells bikes from the HLX collection in 54 nations globally. In line with TVS, the collection is well-liked “notably in rural and semi-urban areas throughout Africa, Center East, and Latin America.” As you may see within the video, that’s as a result of it’s made to go over roads (together with grime and gravel roads) in lots of forms of circumstances. Options akin to mud safety to maintain the rear suspension from getting too gunked up by highway grime are essential—and TVS has been paying consideration.
Specifically, TVS says, the HLX collection has been met with rising demand by motorbike taxi riders in Africa (additionally known as boda-boda in East Africa). The HLX collection was first launched in 2013, however has grown by leaps and bounds since that point. In 2023, the collection contains the HLX Plus, HLX 125, HLX 150, HLX 150 X, HLX 150 Disc, and HLX Gold fashions.
“We’re delighted that our main international model TVS HLX has achieved the landmark gross sales milestone of three million models throughout international markets. This milestone is a reinforcement of our endeavor to proceed delighting our prospects with superior merchandise that complement with sturdy buyer satisfaction initiatives. This milestone is an acknowledgment of the shoppers’ desire for our merchandise throughout geographies. We thank our prospects for his or her steady assist and belief reposed on the model over time,” TVS Motor Firm director and CEO, Okay.N. Radhakrishnan, stated in a press release.
“The milestone is a testomony to the arduous work of our total workforce and highlights our robust manufacturing and community capabilities. With TVS HLX, we constructed a model that’s synonymous with sturdiness and efficiency whereas guaranteeing steady product enchancment. TVS HLX is an affidavit to the shopper perception pushed product growth. We stay dedicated to convey high quality merchandise, present the most effective after-sale companies and simple availability of real elements for our prospects throughout the markets,” added TVS VP of worldwide enterprise, Rahul Nayak.
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