Triumph: New Logos Embody Hurricane, Adventurer, Road Tracker


Our favourite Hinckley-based model is as soon as once more within the lab, readying up an intoxicating cocktail of nostalgic aromas for Triumph’s future lineups – at the very least, that’s what latest trademark purposes are telling us. 

Wouldn’t it’s good if the papers had been proper and we acquired a revival of the long-lasting Hurricane, Adventurer, Road Tracker?

Ben Purvis from CycleWorld believes the bikes in query are on their method, with latest registration adjustments shining a brighter mild on Triumph’s doings.

A 1973 Triumph X75 Hurricane. Media sourced from Mecum Auctions.
A 1973 Triumph X75 Hurricane. Media sourced from Mecum Auctions.

“Whereas Triumph has a historical past of holding onto trademark rights for historic names (even when they’re not in use), latest adjustments to US trademark regulation are geared toward eliminating so-called ‘deadwood’ logos… so corporations are solely meant to register names they genuinely intend to make use of quickly,” contributes Ben Purvis by way of latest protection on CycleWorld

The logos we’re involved in make up a complete of three (four-ish) registrations:

A 1275cc bike seen outside Triumph's Hinckley factory in September of 2003 - shortly after the project was canned, despite Triumph spending an astronomical £4 million to get the thing up and running. By the way, rumour has it this was a "Hurricane." Media (and tidbits) sourced from MCN.
A 1275cc bike seen exterior Triumph’s Hinckley manufacturing unit in September of 2003 – shortly after the mission was canned, regardless of Triumph spending an astronomical £4 million to get the factor up and working. By the best way, rumor has it this was a “Hurricane.” Media (and tidbits) sourced from MCN.

Whereas the 1972–73 X-75 Hurricane (a triple) stands right now as one in every of Triumph’s most prototypical fashions, this specific providing to the trade might additionally reference the canceled mission Triumph initially had created to fight Suzuki’s Hayabusa and Kawasaki’s ZX-12R – a screamer Purvis tells us carried the code identify “A13HC” (see above). 

It stays left to be seen whether or not or not a 1,298cc four-cylinder would match this trade, however we wouldn’t put it previous Triumph to contemplate bringing out a manufacturing unit particular banger for her devoted followers. 

The Triumph Adventurer 900 of 1995-2002. Media sourced from MCN.
The Triumph Adventurer 900 of 1995-2002. Media sourced from MCN.

Contemplating our inflated ADV bike market, any spaghetti titled “Adventurer” is certain to stay.

If primarily based on earlier fashions of the identical identify, this specific unit might hit excellent – particularly contemplating Triumph’s earlier 1972-1974 TR5T Adventurer was a middleweight twin, and the more moderen 1995–2001 Adventurer 900, a triple primarily based on the beloved Thunderbird 900.

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A view of Triumph's Thunderbird 900 - a bike that inspired the brand's 1995–2001 Adventurer 900 triple. Media sourced from MCN.
A view of Triumph’s Thunderbird 900 – a motorcycle that impressed the model’s 1995–2001 Adventurer 900 triple. Media sourced from MCN.

Purvis gives some further perception into what Triumph could possibly be as much as with the “Road Tracker” moniker:

“Final yr, Triumph rebranded the previous Road Scrambler and Road Twin to Scrambler 900 and Velocity Twin 900, leaving just one mannequin with the Road title, the Road Triple,” he explains. 

“It’s doable that the rebranding of the 2 Bonneville-based, 900cc bikes is making method for the brand new Bajaj-built, single-cylinder retros to undertake Road titles. Alternatively, the Road Tracker might become a Road Triple–primarily based mannequin.”

Backside line, it’s clear Triumph’s lab has expanded for 2023; wanting ahead to updates on these fairly beasties, in addition to future follow-ups for the model’s eventual step into the electrical bike market. 

Keep tuned. 

*Media sourced from MCNthe Nationwide Motor Museum and Mecum Auctions*