Few motorbike firms have plans as formidable as Triumph for the time being, because the British model prepares to enter a number of new markets together with motocross, develops electrical bikes, and readies a complete vary of entry-level single-cylinder bikes to be made in India. Now the corporate has utilized for a number of new logos within the US and different territories which may trace at much more initiatives.
Whereas Triumph has a historical past of holding onto trademark rights for historic names, even when they’re not in use, latest adjustments to US trademark legislation are aimed toward eliminating so-called “deadwood” logos, so firms are solely meant to register names they genuinely intend to make use of quickly.
The titles present process registration embody “Hurricane” within the US, whereas paperwork for the title “Triumph Hurricane” has been submitted within the UK. For many, that title is related to the 1972–73 X-75 Hurricane; the well-known Craig Vetter–designed triple primarily based on the Triumph Trident and BSA Rocket 3. Developed particularly with the US market in thoughts, the X-75 Hurricane was initially supposed to be bought as a BSA earlier than the choice to make use of the identify on the Triumph as an alternative. A one-year-only machine, fewer than 1,200 had been constructed however the Hurricane has gone on to be some of the iconic Triumphs.
What bike might the identify be used on? Given the X-75′s distinctive look and three-cylinder engine, the logical conclusion could be to apply it to a mannequin with comparable styling cues and the identical mechanical structure. Nonetheless, Triumph got here inside a whisker of reviving the title on a really completely different machine 20 years in the past. On the time, the motorbike trade was gripped by a horsepower and top-speed battle, with the Suzuki Hayabusa and Kawasaki ZX-12R battling for supremacy, and Triumph spent tens of millions growing its personal contender. A completely new, 1,298cc four-cylinder bike was developed with radical aerodynamics and angular, stealth-fighter-inspired styling, it was spied throughout assessments in 2003 and got here inside months of manufacturing earlier than your complete venture was canceled, by no means to be formally proven in public. It was code-named “A13HC,” with the “HC” hinting at a revival of the Hurricane title.
Transferring on to the subsequent identify, “Adventurer” is the topic of recent trademark functions and registrations in a number of international locations, together with the US and UK in addition to Australia, Canada, and others. It’s a title that’s appeared on multiple machine prior to now, together with the TR5T Adventurer of 1972–74, a twin-cylinder 500cc scrambler primarily based on the Trophy, and the 1995–2001 Adventurer 900 triple, a cruiser primarily based on the Thunderbird of the identical period.
At this time, nonetheless, it’s exhausting to think about the Adventurer identify showing on something aside from an journey bike. Though Triumph already has a reasonably intensive vary in that market, together with quite a lot of Tiger fashions from 660cc to 1,200cc in its trendy lineup and the Scrambler 900 and 1200 within the Fashionable Classics vary, a minimum of another is within the pipeline within the type of an reasonably priced 660cc triple with way more severe off-road talents than the present Tiger Sport 660.
Triumph can also be on account of launch a complete vary of Indian-manufactured single-cylinder retro fashions, being developed in partnership with Bajaj, with the primary on account of be launched later this yr. These will embody a scrambler-style mannequin, amongst others, so there are many potential properties for the Adventurer identify.
The ultimate new title, “Avenue Tracker,” is the simplest to pigeonhole when it comes to the type of motorbike it will likely be connected to, however Triumph’s use of the time period “Avenue” to suggest smaller fashions provides some questions. Final yr, Triumph rebranded the previous Avenue Scrambler and Avenue Twin to Scrambler 900 and Velocity Twin 900, leaving just one mannequin with the Avenue title, the Avenue Triple. It’s attainable that the rebranding of the 2 Bonneville-based, 900cc bikes is making approach for the brand new Bajaj-built, single-cylinder retros to undertake Avenue titles. Alternatively, the Avenue Tracker might transform a Avenue Triple–primarily based mannequin. Watch this area, as Triumph clearly has loads to launch.