For greater than a decade, Sean Bailey has run Disney’s animated movie “reimagining” manufacturing unit with quiet effectivity and superhero-sized outcomes. His live-action “Aladdin” collected $1.1 billion on the field workplace, whereas a photorealistic “The Lion King” took in $1.7 billion. A live-action “Magnificence and the Beast” delivered $1.3 billion.
Disney likes the money. The corporate additionally views Mr. Bailey’s remake operation as essential to remaining related. Disney’s animated classics are treasured by followers, however most showcase concepts from one other period, particularly on the subject of gender roles: Be fairly, women, and issues would possibly work out.
The reimaginings, as Mr. Bailey refers to his remakes, discover methods to make Disney tales much less retrograde. His heroines are empowered, and his casting emphasizes variety. A live-action “Snow White,” set for launch subsequent 12 months, stars the Latina actress Rachel Zegler because the princess referred to as “the fairest of all of them.” Yara Shahidi performed Tinker Bell within the latest “Peter Pan and Wendy,” making her the primary Black lady to painting the character onscreen.
“We need to mirror the world because it exists,” Mr. Bailey mentioned.
However that worldview — and enterprise technique — has more and more put Disney and Mr. Bailey, a low-profile and self-effacing govt, in the midst of a really loud, very unpolite cultural struggle. For each one who applauds Disney, there appears to be a counterpart who complains about being force-fed “wokeness.”
Many firms are discovering themselves on this vise — Goal, Anheuser-Busch, Nike — however Disney, which has a robust influence on youngsters as they’re forming life beliefs, has been uniquely challenged. On this hyperpartisan second, each side of the political divide have been pounding on Disney to face with them, with motion pictures that come from Mr. Bailey’s nook of the Magic Kingdom as prime examples.
Think about his remake of “The Little Mermaid,” which arrived in theaters two weeks in the past and price an estimated $375 million to make and market. The brand new model scuttles problematic lyrics from the 1989 authentic. (“It’s she who holds her tongue who will get a person.”) Within the greatest change, Halle Bailey, who’s Black, performs Ariel, the mermaid. Disney has lengthy depicted the character as white, together with at its theme parks.
Assist for Ms. Bailey, notably from individuals of shade and movie critics, has been offset by a torrent of racist commentary on social media and film fan websites. Others have blasted “The Little Mermaid” for failing to acknowledge the horrors of slavery within the Caribbean. A number of L.G.B.T.Q. individuals have criticized Disney for hiring a straight male make-up artist for the villainous Ursula, whose look within the animated movie was impressed by a drag queen.
Disney has lengthy regarded these sorts of social media storms as tempests in teapots: trending immediately, changed by a brand new criticism tomorrow. In 2017, as an example, a theater in Alabama refused to play the live-action “Magnificence and the Beast” as a result of it contained a three-second glimpse of two males dancing in one another’s arms. It grew to become a international information story. Finally, the fracas appeared to don’t have any influence on ticket gross sales.
The upshot? Disney hoped “The Little Mermaid” would generate as a lot as $1 billion worldwide, with the furor evaporating as soon as the movie arrived in theaters. Suggestions scores from take a look at screenings had been robust, as had been early evaluations. “Alan Menken simply instructed me that he thinks this one is healthier than the animated movie,” Robert A. Iger, Disney’s chief govt, mentioned on the movie’s premiere final month, referring to the Oscar-winning composer.
As a substitute, “The Little Mermaid” will prime out nearer to $600 million, field workplace analysts mentioned on Sunday, largely as a result of the movie faltered abroad, the place it was “evaluation bombed,” with on-line trolls flooding film websites with racist one-star evaluations. The movie has accomplished properly in North America, outperforming “Aladdin” and receiving an A grade from ticket patrons in CinemaScore exit polls, though attendance by white moviegoers has been gentle in some components of the USA, in accordance with analysts. Assist from Black and Latino audiences have made up the slack.
Mr. Bailey declined to touch upon the racist responses to the movie. “Whereas the worldwide opening was softer than we’d have preferred, the movie is enjoying exceptionally properly which we imagine units us up for a really long term,” he mentioned on Saturday.
Mr. Bailey, 53, has survived field workplace shoals that had been far worse, together with misfires like “The Lone Ranger.” The much less mentioned about his live-action “Mulan,” the higher. However Disney has all the time supported him. “I’ve taken some huge swings and had some huge misses,” Mr. Bailey mentioned. “I’m grateful that the management of the corporate understands that’s a part of any artistic enterprise.”
Mr. Bailey has been president of Walt Disney Studios Movement Image Manufacturing for 13 years — an eternity in Hollywood, the place movie chiefs are sometimes jettisoned each few years. Over that point, Disney has been roiled by govt firings, a number of restructuring efforts and shifting methods for movie distribution. The steady-handed Mr. Bailey, who’s widespread with stars and their brokers, has helped present stability.
“He’s a pleasant, respectable, respectful, truthful man who does his job quietly, with out fanfare,” mentioned Kevin Huvane, a Artistic Artists Company co-chairman. “However that doesn’t imply that he’s passive. Fairly the other. He will get his palms soiled. If a deal isn’t working, he will get in there and he finds a technique to make it occur.”
In 2014, as an example, Mr. Bailey flew to Budapest from Los Angeles at a second’s discover to have dinner with Angelina Jolie. She had agreed to star in “Maleficent” however gave the impression to be getting chilly ft after studying a revised script. No matter he instructed her labored; “Maleficent” and a sequel took in a mixed $1.3 billion.
“Sean is what we don’t see usually nowadays, and definitely not in movie,” Ms. Jolie mentioned by electronic mail. “He’s constant, steady and respectable. When we’ve challenges, as all movies do, he’s even and truthful. It is probably not thrilling for a narrative, however it’s what we’d like extra of.”
Disney’s live-action movies didn’t usually showcase girls earlier than Mr. Bailey arrived, and variety was nearly nonexistent. Mr. Bailey has nearly solely targeted on female-led tales. He has additionally championed younger actresses of shade — Storm Reid, Nico Parker, Naomi Scott — and feminine administrators, together with Ava DuVernay (“A Wrinkle in Time”), Julia Hart (“Stargirl”) and Mira Nair (“Queen of Katwe”).
“I believe what he’s doing is vastly necessary,” mentioned Geena Davis, an actress and gender fairness activist. “It’s not nearly inspiring little women. It’s about normalizing for males and boys, making it completely regular to see a lady doing attention-grabbing and necessary issues and taking over house.”
The following movie from Mr. Bailey’s division, “Haunted Mansion,” arrives in theaters on July 28 and stars LaKeith Stanfield (an Oscar nominee for “Judas and the Black Messiah”), Rosario Dawson, Owen Wilson and Tiffany Haddish. “Haunted Mansion” was directed by Justin Simien, the creator of “Pricey White Individuals,” and impressed by a Disney theme park trip.
“I felt that we had a chance to try to create a extremely cool, Disney-appropriate PG-13 film that does have some actual scares but in addition charms and delights,” Mr. Bailey mentioned.
Mr. Bailey, who watched “The Little Mermaid” 18 instances because it labored its manner by means of Disney’s pipeline, has greater than 50 motion pictures in numerous phases of growth and manufacturing, together with live-action variations of “Moana,” “Hercules” and “Lilo and Sew.” Sure, “Hocus Pocus 3” is going on. (His division makes two or three big-budget movies yearly for launch in theaters and three modestly budgeted motion pictures for Disney+.)
“Mufasa: The Lion King,” a photorealistic prequel directed by Barry Jenkins, the Oscar-winning “Moonlight” screenwriter, is scheduled for launch in 2024. Mr. Bailey mentioned “The Lion King” may develop into “a giant, epic saga” just like the “Star Wars” franchise. “There’s a whole lot of room to run if we are able to discover the tales,” he mentioned.
Restarting the five-film “Pirates of the Caribbean” collection is one other precedence, though nothing official has been introduced. “We expect we’ve a extremely good, thrilling story that honors the movies which have come earlier than but in addition has one thing new to say,” Mr. Bailey mentioned. Will the franchise’s problematic star, Johnny Depp, return as Captain Jack Sparrow? “Noncommittal at this level,” Mr. Bailey mentioned, seemingly inching the door open.
One of many knocks on Mr. Bailey is that he has not created a brand new franchise; nearly none of his bets on authentic motion pictures have paid off. The sled-dog drama “Togo,” made for Disney+ in 2019, was a crucial hit that failed to interrupt out. “Tomorrowland,” an formidable fantasy from 2015, crashed and burned. Sooner or later, studios can’t endlessly recycle outdated stuff. A Xerox of a Xerox of a Xerox finally ends up as a clean web page.
“It’s actually laborious to crack by means of and get an authentic, massively business win,” Mr. Bailey mentioned. “We’re going to maintain making an attempt.” He pointed to a challenge based mostly on “The Graveyard Ebook,” a couple of boy raised by the supernatural occupants of a cemetery.
Each studio has been struggling to provide you with authentic hits. However the added glare that appears to come back with any Disney effort provides a level of issue.
Like Mr. Iger, Mr. Bailey doesn’t disguise his political leanings. He’s near Senator Cory Booker, Democrat of New Jersey, a friendship that began in 2000, when Mr. Bailey held a fund-raiser for him in Hollywood. (Mr. Bailey has a whole lot of well-known pals. He goes manner again with Ben Affleck, helped Dwayne Johnson begin a tequila model and serves on the board of Robert Redford’s Sundance Institute.)
However Mr. Bailey is within the enterprise of constructing motion pictures for everybody. That problem is a part of what retains his job attention-grabbing, he mentioned.
“How do you cope with audiences which are altering exterior our nation, inside our nation?” Mr. Bailey mentioned. “How do you inform tales — tales that matter to everybody — in a world that’s more and more polarized?”