The within line on the subtle streetfighter-styled lid from the rising British agency.
£375 / www.ruroc.com
You won’t have heard of Ruroc earlier than – however the British-based agency has been about for years, utilizing all its expertise of making fashionable and severely succesful helmets for snowboarders to create some high quality lids for bikers. It’s been often fine-tuning them for the previous few years, and now Ruroc reckons it’s provide you with its finest helmet so far: the Atlas 4.0.
There’s little doubt it seems to be good, with greater than a shade of the now iconic Simpson Bandit about it – however fashion isn’t all the pieces, and the Ruroc wants to carry its personal on the security entrance to be a critical contender within the hotly-contested helmet market.
Fortunately, it does. The massive information is that the Atlas 4.0 meets the super-strict ECE 22.06 helmet requirements. Which means it’s a correctly succesful little bit of package, which is effectively as much as the job ought to the worst occur and you find yourself buying and selling blows with the Tarmac (or worse). It’s a formidable feat, significantly when you think about how few companies have managed to get their lids licensed to the identical customary, which entails some rigorous testing throughout 12 extra impression zones; options more durable thresholds; and consists of an indirect impression check (which measures rotational acceleration).
Ruroc’s managed to fulfill such a excessive customary with some intelligent expertise – particularly, it’s collaborated with expertise model RHEON, utilizing a reactive polymer which ‘intelligently strengthens when subjected to pressure’. It’s related stuff to the D30 armour that’s turning into more and more fashionable in bike jackets and trousers, however Ruroc reckons it’s completely suited to motorbike helmets – significantly when it’s paired with a three-part multi-density EPS construction.
There’s excellent news in case you do find yourself crashing, although. Ruroc truly provides a ‘crash alternative’ service for an extra £30, which lets you buy a brand new helmet (or the required alternative components) for 50% off the complete worth in case you have an accident inside two years of shopping for it.
Away from its security credentials, the Atlas 4.0 has all the standard options you’d anticipate from a top-quality helmet. It comes outfitted with an entire load of venting. There’s holes on the chin, one other pair on the highest, and two exhaust vents on the rear. There’s a Pinlock-compatible visor (though you’ll should splash out an extra £25 for the Pinlock 70 to suit it), although there’s a darkish visor thrown in for the worth.
There’s additionally a totally detachable liner, built-in pull-tabs to make it simpler to take away the helmet within the occasion of an accident, and a cool magnetic fastening system. Referred to as the ‘Fidlock’, you merely align the 2 sections and it’ll slot into place securely. Intelligent stuff.
It’s additionally appropriate with Ruroc’s personal Shockwave Bluetooth Audio package. It’ll set you again an extra £150 on high of the worth of the helmet, however to your cash you’ll get a microphone, some audio system, a fundamental unit and battery. It’s been cleverly designed to make it straightforward to put in – with house for the audio system and a slot on the rear to carry the principle unit and battery.
It’s in no way an inexpensive lid – coming in at £375 for the plain color variations, £425 for one with graphics and a whopping £475 for the Uncooked Carbon’ model – however when you think about the extent of expertise in-built and the price of equally succesful competitors, the Ruroc doesn’t appear too badly priced in any respect. And naturally, it seems to be implausible.
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