Ruroc Atlas 4.0 | MoreBikes

The within line on the delicate streetfighter-styled lid from the rising British agency.

£375 / www.ruroc.com

You won’t have heard of Ruroc earlier than – however the British-based agency has been about for years, utilizing all its expertise of making fashionable and severely succesful helmets for snowboarders to create some high quality lids for bikers. It’s been regularly fine-tuning them for the previous few years, and now Ruroc reckons it’s provide you with its finest helmet so far: the Atlas 4.0.

There’s little doubt it seems to be good, with greater than a shade of the now iconic Simpson Bandit about it – however model isn’t the whole lot, and the Ruroc wants to carry its personal on the protection entrance to be a severe contender within the hotly-contested helmet market.

Fortunately, it does. The massive information is that the Atlas 4.0 meets the super-strict ECE 22.06 helmet requirements. Meaning it’s a correctly succesful little bit of package, which is effectively as much as the job ought to the worst occur and you find yourself buying and selling blows with the Tarmac (or worse). It’s a powerful feat, significantly when you think about how few companies have managed to get their lids licensed to the identical normal, which includes some rigorous testing throughout 12 further influence zones; options harder thresholds; and consists of an indirect influence take a look at (which measures rotational acceleration).

Ruroc’s managed to fulfill such a excessive normal with some intelligent know-how – specifically, it’s collaborated with know-how model RHEON, utilizing a reactive polymer which ‘intelligently strengthens when subjected to drive’. It’s related stuff to the D30 armour that’s changing into more and more standard in bike jackets and trousers, however Ruroc reckons it’s completely suited to bike helmets – significantly when it’s paired with a three-part multi-density EPS construction.

There’s excellent news for those who do find yourself crashing, although. Ruroc truly provides a ‘crash alternative’ service for a further £30, which lets you buy a brand new helmet (or the mandatory alternative elements) for 50% off the total worth when you have an accident inside two years of shopping for it.

Away from its security credentials, the Atlas 4.0 has all the same old options you’d anticipate from a top-quality helmet. It comes geared up with an entire load of venting. There’s holes on the chin, one other pair on the highest, and two exhaust vents on the rear. There’s a Pinlock-compatible visor (though you’ll should splash out a further £25 for the Pinlock 70 to suit it), although there’s a darkish visor thrown in for the worth.

There’s additionally a totally detachable liner, built-in pull-tabs to make it simpler to take away the helmet within the occasion of an accident, and a cool magnetic fastening system. Known as the ‘Fidlock’, you merely align the 2 sections and it’ll slot into place securely. Intelligent stuff.

It’s additionally suitable with Ruroc’s personal Shockwave Bluetooth Audio package. It’ll set you again a further £150 on prime of the worth of the helmet, however to your cash you’ll get a microphone, some audio system, a principal unit and battery. It’s been cleverly designed to make it straightforward to put in – with house for the audio system and a slot on the rear to carry the principle unit and battery.

It’s under no circumstances an affordable lid – coming in at £375 for the plain color variations, £425 for one with graphics and a whopping £475 for the Uncooked Carbon’ model – however when you think about the extent of know-how in-built and the price of equally succesful competitors, the Ruroc doesn’t appear too badly priced in any respect. And naturally, it seems to be unbelievable.