Royal Enfield: “The Artwork of Motorcycling” Enters Third Season


As 2023’s first quarter wraps up into hotter winds, Royal Enfield enters their third season of their “Artwork of Motorcycling” marketing campaign

Slotted to happen in Delhi, Chennai, and Mumbai (with additional, smaller city areas to be launched later), the undertaking will purportedly embody an “Augmented Actuality (AR)-powered visible expertise” (the primary of its variety). 

“We’re consistently on the lookout for methods to allow journeys of inventive exploration and self-expression through platforms that push the boundaries of risk,” explains Mohit Dhar Jayal, the Chief Model Officer of Royal Enfield. 

“The Artwork of Motorcycling is among the foremost examples of this phenomenon. It mixes artists, designers and motorcycling fans on a single platform – and the outcomes are all the time mind-blowing” (through Monetary Specific).

Received some paintings that you simply assume might catch RE’s consideration? 

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A view of Royal Enfield's "Art of Motorcycling" campaign. Media sourced from Royal Enfield's website.
A view of Royal Enfield’s “Artwork of Motorcycling” marketing campaign. Media sourced from Royal Enfield’s web site.

Members are welcome to contribute to the paintings that can be offered with the AR tech; should you’re an eligible native, April 10 is the deadline, and winners can be revealed seven days after, on April seventeenth. Winners will obtain 2 internship alternatives in addition to a cash prize price IN 1,50,000 (roughly $1900 USD), with the artwork transformed into an NFT – oh, and RE may even use the design on their merch.

Fairly cool.

Add it on Instagram with the hashtags #ArtOfMotorcycling and #REApparel, tagging @royalenfield and @royalenfieldlifestyle, and tell us the way you get on! 

*Media sourced from Royal Enfield’s web site*