Bear in mind when Harley-Davidson debuted their H-D1™ Market, designed as a platform to simplify the shopping for and promoting of their bikes? Effectively, Polaris has simply debuted one thing comparable.
Meet “Polaris Xchange” – a digital market platform that may “give customers a simple and handy method to store on-line for brand new and used automobiles.”
“We got down to streamline the buying course of and supply customers with much more confidence as they give the impression of being to buy,” explains Koelsch.
“By way of Polaris Xchange, we’re providing a one-stop, credible useful resource that makes it simpler to not solely discover new Polaris automobiles however search via obtainable used Powersports stock at our trusted community of sellers.”
“Polaris Xchange simplifies the buying course of for purchasers, permitting them to do a lot of the course of on-line earlier than visiting their native dealership to signal the paperwork.”
By “a lot of the course of,” Koelsch means the next:
- Discover a automobile
- View used automobile historical past and situation stories
- Store for equipment
- Point out curiosity in safety merchandise
- Decide trade-in worth
- Prequalify for a mortgage
Similar to H-D’s digital platform, Polaris’s new on-line market will purportedly embody each new and outdated stock, with further efforts put into the search engine so riders can analysis specs on “hundreds of off-road automobiles, snowmobiles, bikes, side-by-sides, auto-cycles, and ATVs from taking part Polaris sellers nationwide.”
Suffice it to say that that is no small deal to the Minnesota-based model – and with riders now in a position to search for related Polaris machines from the consolation of their residence, the duty of Vic Koelsch (Polaris’s Senior VP and Chief Officer of Digital and Data) turns into all of the extra streamlined in efforts to maintain up with client-based calls for for digital entry.