Out of doors Retailer Dad or mum Firm Acquires Overland Expo Sequence

Emerald Expositions, the corporate answerable for among the out of doors trade’s greatest occasions, simply expanded into the consumer-facing overlanding world.

Ever heard of Emerald? No? That’s OK. The corporate is greatest recognized for placing on Out of doors Retailer, an enormous bi-yearly occasion attended by a who’s-who of outside trade manufacturers and journalists (in addition to a large number of different tradeshows for different industries). However Emerald at present introduced the acquisition of Lodestone Occasions, the corporate answerable for the favored Overland Expo Sequence.

The transfer represents a diversification of mission for Emerald, because the Overland Expo Sequence is customer-facing as an alternative of a pure business-to-business occasion.

So, what does this imply for you, the outdoor-loving, adventure-traveling reader? We’re glad you requested.

“[This acquisition] creates an expansive providing of shopper experiences not seen earlier than within the out of doors neighborhood,” stated Jeff Davis, group Vice President of Emerald, in a press launch.

“With the rising demand for out of doors experiences, we’re excited to extend the alternatives for shoppers to interact instantly with their most well-liked merchandise and types, in addition to uncover new gear and alternatives to help their out of doors pursuits.”

Translation? Search for the Overland Expo Sequence to get greater and higher — and embrace extra gear — transferring ahead.

Overlanding, Meet Human-Powered Journey Sports activities

Lodestone beforehand held the Overland Expo 4 occasions yearly, as soon as every in Arizona, Oregon, Colorado, and Virginia. There’s no indication of that schedule altering now that Emerald has the reigns.

However Expo attendees may count on extra synergy between their chosen human-powered sports activities and the automobiles they use to get to these sports activities.

“Overland is a rising market phase, acknowledged and valued by the out of doors trade at giant. Overlanders are out of doors fans and explorers who outfit their automobiles for backcountry adventures, which regularly embrace climbing, tenting, paddlesports, biking, and climbing,” stated Lindsay Hubley, Managing Accomplice of Lodestone Occasions.

With the acquisition, Overland Expo joins Emerald’s present consumer-facing out of doors present — Out of doors AdventureX. Because it occurs, Lodestone Occasions was the corporate placing on Out of doors AdventureX for Emerald, so all concerned are well-used to working collectively.

The GMC HUMMER EV pickup at Overland Expo Mountain West, 2021; (picture/Shutterstock)

“All Lodestone workers will be a part of the Emerald group, with Lodestone founders Lindsay Hubley and Jessica Kirchner becoming a member of Emerald’s administration group and persevering with to steer the Overland Expo sequence,” per an Emerald press launch.

In an age of acquisition and downsizing, that’s excellent news for everyone.

Yow will discover extra particulars on the 2023 Overland Expo Sequence, together with dates and places, on-line.

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