‘Mount Shopify’: Uncommon First Ascent Turns into Most-Considered Mountaineering Video Ever

There’s just one option to put it: The climbing video that’s breaking the web proper now issues the primary ascent of ‘Mount Shopify.’

Love or snigger at him (or simply assume he’s foolish), Jimmy Donaldson, aka MrBeast, is among the many web’s hottest content material creators. His eponymous YouTube channel options stunts, charitable efforts, and contests the place he does issues like award followers tropical islands (I Gave My 100,000,000th Subscriber An Island).

And his movies repeatedly rack up tens of thousands and thousands of views.

So when Donaldson and a small crew determined to climb a virgin peak in Antarctica, GearJunkie perked up. The clip, I Survived 50 Hours In Antarctica, covers a guided journey to the underside of the planet the place Beast and staff camp out and “climb” a frozen mountain they declare has by no means seen an ascent.

mr beast shopify antarctica video screen capture

In an homage to an advertiser, after a hike up a rocky crest, the staff vegetation a flag and proclaims the virgin peak to endlessly be often known as Mount Shopify.

“It’s fairly cringeworthy,” famous Jerry Kobalenko, editor of GearJunkie sister website ExplorersWeb. “Stupidly over-dramatic,” one other editor famous.


It’s an occasion of a hyper-popular influencer introducing the world to the rules of first-ascent mountaineering. Certainly, this one video possible uncovered extra folks to the long-held custom of naming peaks than the collective climbing media has reached in a decade.

As of this writing, the video had garnered 45 million views in simply three days.

It’s now sparking Reddit posts like, “Does anybody know the GPS coordinates of Shopify Mountain?”


Check out the video if you need a head-whip edit with a number of shouting. For MrBeast to say he “survived” his guided tour is just about a joke. His crew doesn’t take themselves critically both.

Unassuming as it’s, Mount Shopify is unlikely to look on any map.

However the stunt did land the e-commerce software program model some outsized publicity and some candy pictures of its branded flag — planted by would-be Antarctic adventurers.

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