Misplaced Some Gear? YETI ‘Craigslost’ Marketing campaign Will Change It (And Sweeten the Deal)

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There may be nothing extra disheartening than dropping your out of doors gear. Whether or not it’s stolen, by accident left behind, or misplaced in a horrific accident, the sensation is all the time the identical if you understand your gear is gone: whole defeat, with a splash of frustration.

YETI understands this. It’s why the model, made well-known for its bombproof, bear-resistant coolers, has began its “YETI Craigslost Marketing campaign.” It discovered a bunch of individuals on Craigslist who’d misplaced their gear within the area. And the lengthy, heartfelt posts concerning the losses touched YETI.

So, the model stepped as much as assist out.

During the last a number of months, it’s been reaching out to individuals who’ve misplaced their gear and YETI has changed it. Not simply by sending them new stuff, both. However by loading that substitute gear right into a locked-down LoadOut GoBox, “in order that they’ll by no means lose it once more.”

And YETI isn’t stopping there.

It’s bought one other name for any and all adventurers who’ve misplaced gear through the years. The model desires to listen to your story. If it’s compelling sufficient, the YETI crew would possibly simply put collectively a GoBox for you, full with the gear you thought you’d by no means see once more.

YETI Craigslost Marketing campaign

YETI Craigslost sweepstakes; (photo/YETI)
The substitute tacklebox gear despatched by YETI in collaboration with Kevin Van Dam; (photograph/YETI)

Tristan misplaced his late grandfather’s tacklebox filled with fishing lures and it broke his coronary heart. He made a put up on Craigslist concerning the loss, and finally, somebody from YETI noticed it. So, they reached out to Kevin Van Dam, one of many baddest-ass bass fishermen alive in the present day. Van Dam put collectively a full sort out package containing all the things the younger fisherman would want and YETI despatched it to him.

An identical factor occurred to a veteran named Tony, whose ice-climbing gear was all stolen from him. YETI noticed his name for assist, and answered by shopping for a few recent new ice axes, boxing them up in a GoBox, and delivery it off to him.

YETI is providing of us like these a second likelihood. And in case you’ve bought an identical story, now’s your alternative to get your misplaced belongings changed. Enter YETI’s Craigslost sweepstakes, which begins on March 27, 2023, and ends on March 30, 2023.

How one can Enter

The first step to coming into YETI’s Craigslost Sweepstakes: lose some gear. (Hopefully, you haven’t, although!)

Step two? Touch upon YETI’s Instagram video put up beneath earlier than March 30. Inform your story, pull at YETI’s heartstrings, and tag it with the hashtag #YetiGoBox. The one rule is, the gear should be beneath $200 retail worth and should be associated to the outside. The model will then assessment the tales, and announce winners in early April 2023.