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On March 28, simply 15 months after breaking floor on the event, KTM North America and guardian firm Pierer Mobility celebrated the grand opening of their new North American headquarters in Murrieta, California.
In attendance on the occasion had been Stefan Pierer, CEO of Pierer Mobility AG; members of Pierer Mobility AG’s world board of administrators; staff of KTM North America, together with members of the KTM, Husqvarna, and GasGas manufacturing facility race groups; native politicians and dignitaries; and quite a few invited company.
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“That is an emotional day for me,” stated Pierer. “Precisely 30 years in the past, I began within the USA with solely a dozen staff. In the present day, we’re Europe’s main powered two-wheeler group, and we’re promoting roughly 100,000 models yearly within the U.S. market – so, greater than $1 billion in gross sales. A very powerful success issue for us is racing; that’s the driving power that pushed us through the years. Constructing our new North American headquarters in Murrieta was the most important single funding we’ve ever made. We set a brand new commonplace for the entire U.S. market.”
Pierer acknowledged that North America is Pierer Mobility’s most essential market, which warranted the $53 million funding within the new headquarters campus.
Pierer Mobility AG bought KTM out of chapter in 1992, and on the time it had simply 160 staff and offered solely 6,300 bikes that 12 months. Underneath Pierer’s stewardship, KTM grew slowly however steadily, however previously decade its development has accelerated.
In 2013, Pierer expanded its model footprint by buying the legendary Swedish off-road model Husqvarna from BMW, and in 2019, it acquired the Spanish off-road model GasGas. Pierer Mobility AG additionally owns WP Suspension and the Felt and R Raymon bicycle manufacturers.
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In 2022, three many years after Pierer acquired KTM, the KTM Group produced 375,492 bikes, a rise of 13% over 2021. Of these, 268,575 (71.5%) had been KTMs, 75,266 (20%) had been Husqvarnas, and 31,651 (8.5%) had been GasGas bikes. Throughout the identical 12 months, Pierer additionally produced 118,465 pedal and electric-assist bicycles for its Husqvarna, GasGas, Felt, and R Raymon manufacturers.
Final 12 months, Pierer additionally acquired a 25% stake in Italian motorbike producer MV Agusta, and it’ll present distribution and advertising and marketing assist in North America and different markets.
Pierer Mobility AG could be very a lot on the fuel, producing revenues of two.437 billion euros in 2022, a 19% improve in comparison with 2021. It at the moment employs 6,000 employees across the globe, together with 360 in North America – greater than 200 of that are primarily based in Murrieta, California.
John Hinz, CEO of KTM North America, Inc. and Pierer Mobility North America, Inc. was additionally in attendance on the grand opening, and he known as the occasion a “large milestone in our firm’s historical past.”
“The campus and our amenities, this represents the one greatest funding by our firm,” Hinz stated, “so thanks to Mr. Pierer. We designed these buildings for our staff, race groups, athletes, and really for our sellers throughout North America to assist assist our manufacturers and assist assist gross sales. This new campus showcases not solely the amenities as a software for our staff and sellers, however it’s our dedication, our dedication, and our funding into the motorbike and bicycle business right here in North America.”
The brand new headquarters occupies a 20-acre web site that features three buildings comprising a complete of 130,000 sq. toes. The 2-story administrative constructing consists of workplace and convention house, amenities for seller and technical coaching, house for media fleets, and Kiska’s North American design middle. The powersports constructing homes the KTM, Husqvarna, and GasGas manufacturing facility race groups, WP Suspension, and R&D amenities. A 3rd constructing serves as a warehouse.
Pierer Mobility additionally acquired 12 extra acres situated adjoining to the brand new headquarters which have been put aside for future growth. The group’s purpose-built personal motorsports facility – RD Area – sits one block south of the company campus. It consists of two supercross take a look at tracks, a tough enduro take a look at monitor, and a trials competitors part for product testing and athlete coaching.
For extra data, go to PiererMobility.com, KTM.com, Husqvarna-Bikes.com, or GasGas.com.
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