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On March 28, 2023, Pierer Mobility formally celebrated the grand opening of its new North American headquarters, situated in Murrieta, California. The amenities are the brand new continental house base for all Pierer manufacturers, from bikes to bicycles and past. That features KTM, Husqvarna, GasGas, and MV Agusta bikes, in addition to Husqvarna, GasGas, and Felt bicycles, and naturally WP suspension.
It’s a serious step ahead for Pierer and KTM North America, representing a $53 million funding in the way forward for all eight motorbike, bicycle, and suspension element manufacturers that presently nestle below the Pierer Mobility umbrella. To not put too high quality a degree on it, nevertheless it additionally represents the one largest funding in Pierer Mobility’s total historical past—a critical assertion certainly.
“That is an emotional day for me. Precisely 30 years in the past I began within the USA with solely a dozen workers. As we speak we’re Europe’s main Powered Two-Wheeler group, we’re promoting approx. 100,000 items yearly within the US market, so a couple of billion {dollars} in gross sales,” Pierer Mobility AG CEO Stefan Pierer mentioned in a press release.
“Crucial success issue for us is racing, that’s the driving power that pushed us through the years, even within the US market. Constructing our new North American headquarters in Murrieta was the most important single funding we’ve ever made but. We set a brand new normal for the entire US market,” he concluded.
“As we speak marks a large milestone in our firm’s historical past. The campus and our amenities, this represents the one greatest funding by our firm, so thanks to Mr. Pierer. We designed these buildings for our workers, race groups, athletes and really for our sellers throughout North America to assist help our manufacturers and assist help gross sales. This new campus showcases not solely the amenities as a instrument for our workers and sellers, nevertheless it’s our dedication, our dedication and our funding into the motorbike and bicycle business right here in North America,” added Pierer New Mobility North America, Included and KTM North America CEO John Hinz.
The mission has been within the works since 2021, and is located on 20 acres of land close to the French Valley Airport. The Pierer campus accommodates three state-of-the-art buildings, that are arrange for technical growth, administrative workplaces, media relations, supplier coaching, warehouse, and racing departments at current. Of these 20 acres, 12 are presently put aside for extra growth sooner or later.
Only one block south of the principle campus is Pierer’s new personal motorsports facility, referred to as RD Area. It’s house to 2 supercross take a look at tracks, a tough enduro take a look at monitor, and even a trials competitors space for testing and coaching.
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