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Each customized bike, restomod, race bike, and OEM launch that we love has one factor in frequent—somebody designed it. Whether or not it’s a extremely skilled industrial designer penning a brand new bike for a significant model, or a grasp of metalwork bringing their imaginative and prescient to life with their palms, each two-wheeled marvel was born from somebody’s inventive thoughts.
However what makes them tick? What are their influences? And what’s the secret sauce that makes their work so flavorful? These questions are examined with scrutiny and an open thoughts, in a brand new on-line channel, TopID-Hub.
Brief for ‘High Industrial Designers Hub,’ TopID-Hub is a brand new subscription-based video channel that profiles prime industrial designers within the moto and auto industries, and customized bike builders, by pitching an array of key questions at them and packaging their responses into 25-minute-long episodes. 4 years within the making, it’s the brainchild of Paulo Rosas—an completed car graphics and moto gear designer, and motorsports advertising and marketing inventive, in his personal proper.
Most customized bike aficionados know Paulo because the founding father of the fashionable leather-based bike gear model, Pagnol Motor. However he’s additionally the inventive drive behind Pace Machines Design—a advertising and marketing and design studio with an illustrious shopper listing that features MotoGP, Moto2, and Moto3 racing groups, Alpinestars, Scorpion, Polaris, Indian Bikes, Triumph, Walt Siegl, Roland Sands Design and extra.
“The attractive and putting bikes and vehicles we see right here on Bike EXIF, or on the road and at exhibits, are actually a byproduct of any person’s skilled and proficient thoughts,” says Paulo. “It’s about their mindset, mentality, imaginative and prescient, and inventive course of that they’ve developed over years and years of expertise.”
“So what if we might extract, dissect, and tastefully bundle that elusive intangible worth {that a} top-tier inventive thoughts has… and get them paid?”
The concept of TopID-Hub wasn’t simply impressed by Paulo’s love for design (and bikes), but in addition by his perspective on the imbalance current within the enterprise facet of the customized scene. “At bike exhibits, not solely do the ‘artists’ not receives a commission, however they need to pay to journey to the present, discover a resort, and feed themselves, usually on the premise that they’re getting publicity,” he laments. “This is perhaps true for up-and-coming customized builders—however undoubtedly not for big-name workshops, whose work is what attracts guests to the present within the first place.”
As for the content material itself, Paulo cites the favored Netflix sequence, Chef’s Desk, as free inspiration for TopID-Hub. Every episode focuses on a unique top-tier inventive, pitching the identical set of questions at them—usually with wildly totally different solutions. It’s about asking the correct inquiries to get the correct solutions, after which presenting them in an accessible approach.
TopID-Hub’s first two episodes are able to go, with sufficient footage in retailer for eleven extra episodes already shot. The listing of visitors is illustrious—starting from Bike EXIF alumni to designers at main bike and automotive firms.
The primary episode profiles the extremely proficient Hugo Eccles from Untitled Bikes, and the second the equally proficient Michael LaFountain, higher referred to as Raccia Bikes. Different customized bike builders embrace Big Moto’s Invoice Webb and Advert-Hoc’s David Gonzalez.
On the OEM facet, Paulo speaks to prime bike and automotive designers Wealthy Christoph, Bjorn Shuster, and Ian Dunn, and clay modeler Richard Mitchell. He additionally ropes in David Mata, the person behind Dave Design—a Spanish studio that designs helmet graphics for the likes of Marc Marquez and Carlos Sainz—and Greg Tada—a senior designer working for Aprilia beneath Miguel Galluzzi. There’s an episode devoted to Paulo’s personal journey and insights as properly.
With every episode, Paulo and his visitors discover ideas like the place creativity comes from, how a lot of a distinction a proper schooling makes, and learn how to make the leap from having an creativeness to tapping into it to create one thing tangible. They discuss in regards to the significance of mentorship and breakthrough moments of their careers and share their views on electrical mobility. It’s these subjects that excite Paulo—and TopID-Hub is his approach of sharing that enthusiasm and data.
“Do all of them have the identical processes? Nope,” he tells us. “Some do, however most don’t to date. They’re all very curious as to what the others answered—so it is a nice studying expertise not only for viewers, however for these personalities as properly. In spite of everything, one can by no means cease studying.”
“The quantity of content material on the market immediately with little to no substance is large—your time will not be. So select correctly.”
Subscriptions for TopID-Hub at the moment are open, with a particular introductory value of $50 a yr. The primary two episodes and an introductory video can be found now, and two extra episodes will drop every month.
If that seems like your cup of café au lait, we’d recommend leaping to it earlier than that value goes up. And should you’re caught for last-minute Christmas present concepts, TopID-Hub gives present subscriptions too.
Produced in partnership with TopID-Hub | Instagram | Opening picture by Aaron Brimhall
If you’re a prime tier moto or auto designer, or customized builder, and wish to be thought-about for this undertaking, contact Paulo by way of the TopID-Hub web site.
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