Interview: Alec Ferguson, the Face of Indian Bikes


Alec Ferguson on an Indian Chieftan Motorcycle
For 10 years you’ve seen his face on Indian Motorbike posters and in commercials. However Alec Ferguson is extra than simply the beautiful face you see on practically each poster in an Indian dealership; he’s a racer and rider like us who simply occurs to be dwelling a biker’s dream getting paid to trip.

Since 2013 you’ve seen Ferguson’s face often obscured by a helmet on Indian motorbike ads. Typically he’s on a Scout or a Challenger, typically he’s at a café with mates, or typically he’s taking a break close to a scenic overlook. However in each case, he’s sporting an Indian jacket, and an Indian motorbike is shut by.

However Ferguson is greater than only a fairly face.

“I wished to be a street racer, to do Daytona,” Ferguson mentioned. “I labored for a Honda dealership, and my supervisor raced domestically, and he gave me a shot. That’s the place I met this man named Ben Spies (an AMA Superbike Champion). I had a pit move. We had been related in age and he’s like, ‘I bought to go do a follow sesh and hold speaking to you.’”

Although the 2 didn’t join on the observe, they did later within the night at a sushi restaurant the place they talked racing. Spies helped Ferguson hook up with different racers and groups. These preliminary conversations led to Ferguson shifting to Houston, and later Austin, Texas, the place he bought his shot, however not as a racer. “I used to be a mechanic on AMA and they’d let me trip and I’d get observe days. I slept in additional backs of vehicles dwelling the racer’s dream.”

Alec Ferguson getting a makeup touchup before a shoot.
Ultimately, he was in a position to begin racing: “I used to be an entire unbiased, racing for Roadracer Provide on a Ninja 636.”

However, like many racing careers, Ferguson couldn’t hold the sponsorship cash coming in and the grueling week-in-week-out schedule took a toll on him. “We ran out of assets,” he mentioned .Indian Bikes couldn’t instantly touch upon Ferguson’s position, however the firm informed BikEXIF his using potential is among the many causes he will get requires shoots. For instance, Ferguson mentioned he rides at 70 miles per hour behind picture vehicles and has to pilot unfamiliar $30,000 huge bikes like a new Challnenger safely round unfamiliar roads.

However Freguson by no means thought he’s a mannequin. A stint within the U.S. Air Pressure introduced him to Albuquerque, New Mexico, in the US. When he bought out of the navy, he began doing what he knew: motorbike restore.

Then, sooner or later, the store bought a casting name e mail that an organization was on the lookout for fashions who additionally trip. “I believed, what on the earth is that this?” Ferguson mentioned. “I present up, and there’s stunning individuals in every single place, and I’m nonetheless sporting a Dickies shirt lined in oil.”

Because the casting name progressed, that they had him attempt on jackets, pose, and earlier than he may say Yoshimura, he was solid. “That is now my 10th yr. That’s the way it began,” he mentioned. His first shoot was on a then brand-new Chief close to a rural airport.

Alec Ferguson and a friend pose on an Indian motorcycle.
He mentioned the enormity of the job didn’t set in till he was in an airport and noticed himself using an Indian on the duvet of “Standard Mechanics” journal. “That’s when every part modified,” he mentioned. Since then, he’s labored on campaigns for Purple Wing Footwear and even Coors Mild.

Nevertheless, he can’t resist going into an Indian dealership to see a poster together with his face on it. Typically sellers will acknowledge him, typically not.

“I get individuals on a regular basis, ‘Is that this you?’ and it’s a billboard in Korea or Mexico,” he mentioned.

Alec on a new Chieftan motorcycle
Ferguson, whose household is from Jamaica, is among the few African Individuals within the trade.

“I need to applaud Indian. I don’t need to communicate for Indian, however they need to present one of the best. Indian has accomplished a fantastic job of diversification,” Ferguson mentioned. “One time I used to be in a dealership, and a man got here as much as me and mentioned, ‘You’ve been my wallpaper for the final six years (on my laptop). After I noticed you, I noticed myself.’ That was superb.”

“I by no means thought after I was a child I’d be inspiring individuals. I’m a street racer, a mud biker, and I by no means thought I may affect that many individuals,” Ferguson mentioned. “After I was a child, Eddie Lawson was my hero. Now, individuals can take a look at me and say, ‘I can try this.’”

Indian | Alec Ferguson Instagram