How an Artwork Scholar Set the Course for 50 Years of Patagonia Product Pictures

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When Gary Regester walked via the doorways of Chouinard Tools in 1974, he had little concept the pictures he’d take would draw a blueprint for the subsequent half-decade of substances pictures.

A pupil at ArtCenter Faculty of Design in Los Angeles, Regester was there for a college challenge. However he saved coming again after his challenge was full, capturing images of, and finally making mates with, the individuals who’d grow to be Patagonia’s founding technology.

The ensuing physique of labor — some 4,500 images — is naturalistic, journalistic, and, within the phrases of Patagonia founder Yvon Chouinard, “trustworthy.”

Regester’s work would go on to tell gear pictures at Patagonia and throughout your complete trade. But it surely serves as a document of these halcyon days when the DNA that might develop Patagonia right into a juggernaut was first being encoded. Test it out!

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