Inside 10 minutes of launching its marketing campaign, Oculis Lodge glamping domes raised $10,000 — and raised 10 instances that in simply over a month.
Glamping is having its large second proper now. Individuals wish to camp, however they don’t precisely wish to “tough it.” They need the comfort and entry to nature, with out leaving the facilities and comforts of house behind.
Between 2022 and 2030, the worldwide glamping market measurement is predicted to develop by 10.9% in keeping with a report by Grand View Analysis. In 2021, the market was valued at $2.35 billion. In 2022, it’s anticipated to achieve $2.74 billion.
The glamping enterprise is booming.
And with the rise of Airbnb, a veritable feeding frenzy has ensued to e-book a glamping expertise at locations like Torres del Paine in Patagonia, or at Glacier Nationwide Park.
The Oculis Lodge Indiegogo marketing campaign reveals simply how a lot curiosity on this luxurious type of tenting there may be. The lodge will likely be positioned on a personal piece of property within the Cascade Mountains close to Mount Baker, Oregon. It guarantees a serene escape “nested in nature,” with posh non-public jacuzzis and saunas, natural meals choices, fireplace pits, patios, and heated areas for yoga.
Oculis Lodge launched its fundraising marketing campaign on November 21. And inside 10 minutes it had raised its preliminary purpose of $10,000. Inside a month, the marketing campaign had raised over $1 million — leaving virtually each different Indiegogo marketing campaign within the mud.
Oculis Lodge: Highlife Glamping within the Cascades
Like most million-dollar concepts, the Oculis Lodge idea is an easy one: construct domes in nature. Then, outfit them with “relaxation-inducing facilities to make your Out of Workplace message rely.”
The domes themselves will likely be fairly slick. They’ve bought a 700-square-foot inside, with a kitchen area, a eating desk, a lounge space, and workplace areas. There are additionally bedrooms and a loft, beneath an enormous 15-foot skylight overhead. The domes can comfortably match as much as six individuals, in keeping with the Indiegogo marketing campaign.
“Oculus means ‘eye’ in Latin,” reads the press launch for Oculis Lodges. “In structure, it’s a window or form that has a gap of an oval or round form. It symbolizes the union of the earth and sky, which permits human prayer to ascend to the heavens. It hyperlinks structure to the cosmos.”
Outdoors, every dome will likely be geared up with a fireplace pit and lounge space to hang around and luxuriate in nature together with your family and friends. There’s a heated area for doing yoga or understanding, exterior. And, every unit additionally has its personal non-public scorching tub and sauna that may match 4 individuals.
There are additionally choices to have the fridge stocked with natural meals while you arrive. Take a look at the Oculis web site and peruse the obtainable natural vegetables and fruit, breakfast and dinner kits, and drinks. Choose what you need, so it is going to be ready for you while you get there.
The 7-acre property housing Oculis Lodge is simply 25 minutes from Glacier — positioned between Seattle, Washington, and Vancouver, British Columbia. Mount Baker, close to Glacier, holds the world report from 1999 for essentially the most snowfall in a single season. That 12 months, the resort bought 1,140 inches of snow. And hikes like Desk Mountain and Skyline Divide are nice trails with stellar views.
The world the place the lodge will likely be constructed is actually not wanting for issues to do, or lovely panorama to discover.
$1 Million in One Month?
Most Indiegogo campaigns wrestle to satisfy their targets in any respect. Others barely hit the mark. So, how did Oculis Lodge handle to boost $10,000 in simply 10 minutes? And the way’d it elevate $1 million in simply over a month??
You could possibly attribute the marketing campaign’s success to the skilled 3D renderings of the attractive domes and patio areas (that we’re utilizing as photographs all through this text). Or, you might say that Youri Benoiston, the creator of the marketing campaign and mastermind behind Oculis Lodge, put a number of effort into advertising his Indiegogo and getting the phrase out to the best individuals.
You could possibly additionally simply shrug it off as a good suggestion that bought some critical traction.
However extra realistically, the explosive funding that Oculis Lodge bought is the results of the booming glamping market. The U.S. glamping market will surpass Europe’s by 2030. So, these sorts of luxurious escape resorts will possible be popping up in all places, for the subsequent decade. And clearly, there’s a number of curiosity in them, and likewise some huge cash on the market to get them off the bottom.
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