Energica Motor Firm has endured a number of formative occasions over the previous two years. After monetary know-how agency Ideanomics seized majority possession of the electrical motorcycle OEM, it carried out key modifications to Energica’s mannequin. Lengthy seen as a race-bred boutique model, the Italian marque shifted priorities to constructing out its seller community and turning into a market chief.
It seems to be like these efforts paid off in 2022, with Energica posting a 52-percent surge in gross sales (in comparison with 2021). Within the course of, the agency additionally posted a 67-percent spike in income final 12 months. That development follows Energica’s latest seller expansions. In 2022, the corporate established 15 new dealerships within the U.S. and arrange 33 extra areas all through the remainder of the world.
As of January 2023, Energica now has 135 sellers and importers. It solely plans to extend that quantity over the subsequent 12 months. The ever-growing seller community can’t hog all of the credit score, although. Energica’s first adventure-touring mannequin, the Experia, additionally contributed to the constructive figures. Orders for the e-ADV already equal half of all Energica gross sales in 2022.
“Our success is finally a mirrored image of our prospects’ perception that Energica makes one of the best electrical bikes in the marketplace,” Energica CEO Livia Cevolin acknowledged. “I’m extremely proud and honored by the nice suggestions Energica acquired within the first half of the 12 months, particularly with the launch of the Experia.”
Energica isn’t placing all its eggs within the EV basket, nonetheless. The corporate’s Energica Inside initiative goals to accomplice with two-wheeler, agricultural, and marine OEMs with a view to clear up electrification challenges.
Moreover, police forces worldwide are beginning to think about electrical motorcycle fleets after Energica delivered 88 EsseEsse9+ models to the Indonesian Nationwide Police for the G20 Bali Summit. With all that demand, Ideanomics hopes to extend Energica’s output within the coming 12 months.
“One of many foundational initiatives we’re progressing collectively is accelerating manufacturing,” revealed Ideanomics President Robin Mackie. “Collectively, we’re within the technique of doubling Energica’s headquarters and meeting footprint, in addition to putting in superior automation options. The outcome shall be extra high-performance bikes reaching sellers and prospects quicker.”
Following Energica’s MotoE World Cup exit and the Ideanomics takeover, we weren’t positive how the electrical model would adapt. Thankfully, it emerged on the opposite facet all the higher for it.
