Electrical All the things: LiveWire Experiences 69 Bikes Bought Final Quarter


Whereas Harley-Davidson may now not be the proprietor of LiveWire as a model, the corporate nonetheless enjoys an 89.4% stake within the group (plus STACYC’s electrical stability bikes) – which is why we’re connecting Harley’s 2022 successes to the zero-emission bike model’s 2022 gross sales outcomes.

All instructed, 597 models had been shipped out, beating the model’s purpose of 500 bikes bought by the top of the 12 months; damaged down, meaning 69 bikes rolled out for 2022’s final quarter, in comparison with 186 models in the identical quarter of 2021 – and all night out to “a 30% enhance from the 461 bikes shipped in 2021” (by way of Motorbike.com).

LiveWire's Del Mar, slotted to be released into markets later in 2023. Media sourced from LiveWire.
LiveWire’s Del Mar, slotted to be launched into markets later in 2023. Media sourced from LiveWire.

All this occurred the 12 months LiveWire went public, that means that the model was additionally absorbing larger prices in product growth, hiring energy, and basic firm upscaling.

The well-wishes include a couple of scrunched brows; a further $18 million in working losses signifies that the Del Mar’s debut delay to later in 2023 will doubtless have an effect on a few of 2022’s optimistic figures; with “LiveWire anticipating to supply between 750 and a couple of,000 bikes in 2023, with an anticipated working lack of $115-125 million,” we sit up for the insertion of the Del Mar and One to EU markets.

See additionally

A view of KTM's Red Bull Factory Racing team. Media sourced from KTM.
LiveWire's Del Mar, slotted to be released into markets later in 2023. Media sourced from LiveWire.
LiveWire’s Del Mar, slotted to be launched into markets later in 2023. Media sourced from LiveWire.

Like what you see? Make sure to keep tuned by subscribing to our publication, the place our most important man Cameron Martel hand delivers one of the best of the newest twice per week to your respective inboxes.

Keep heat, keep stylin’, and as at all times – keep secure on the twisties.

*Media sourced from LiveWire’s web site*