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Can-Am is popping 50 this yr, and Bombardier Leisure Merchandise (BRP), Can-Am’s father or mother firm, is celebrating with collaborations on customized merchandise and festivities all through the summer season.
The primary Can-Am motocross motorbike was inbuilt 1973 and noticed fast success in motocross and endurance racing. In 1996, the began engaged on the Spyder, a three-wheeled half-motorcycle/half-convertible, which was lastly launched in 2007.
Since then, the model has introduced different three-wheeled fashions to the market, together with the Spyder F3, the Ryker, and the Spyder RT.
Commercial
The model’s three-wheeled lineup has opened the doorways for extra riders to benefit from the sport, and gross sales have greater than doubled within the final 4 years.
Associated: 2022 Can-Am Spyder RT Restricted | Highway Check Evaluation
Utilizing its three-wheeled fashions as a option to have interaction with a variety of riders, BRP has proven help to its followers in additional methods than one. For instance, Can-Am sponsored the Highway Warrior Journey final September and gave veterans full gear and driving programs, in addition to the usage of Spyders, to journey 1,000 miles from Florida to Ohio.
The model has additionally been a supporter of Worldwide Feminine Journey Day and different inclusivity-focused occasions.
“Can-Am’s fiftieth anniversary can also be a celebration of the folks behind the model who cast its DNA and always pushed the boundaries of what’s attainable,” says José Boisjoli, president and CEO of BRP. “The model had prompt success on the observe and the path when all of it started 50 years in the past, proudly owning the podiums and setting land velocity information. Since then, pushed by our dedication to innovation, know-how, high quality, and a ardour that by no means wavered, we’ve reinvented Can-Am in so some ways, at all times preserving in thoughts to ship the perfect expertise for our riders. Once I have a look at the longer term, I’m satisfied it’ll proceed to realize legendary milestones and I can’t thank our workers, sellers, prospects and companions sufficient for carrying the Can-Am DNA yr over yr.”
Associated: 2023 Can-Am Spyder and Ryker Updates
Can-Am has additionally seen success with its ATVs and SSVs, which have had the fastest-growing market share within the class in North America since 2015. In early 2023, it celebrated its sixth consecutive Dakar Rally win. Seeking to the longer term, the model is now excited to interrupt floor with its two electrical bikes for 2024: the Origin dual-sport and Pulse streetbike.
To rejoice its fiftieth anniversary, Can-Am has introduced a collaboration with The Shoe Surgeon to create three customized Rykers and three types of Can-Am-inspired driving sneakers. BRP can even introduce new product updates and fashions in August. There can even be actions and celebrations on social media and in individual for followers and house owners, together with a number of the championship riders from the early days of the model.
To study extra concerning the model’s historical past and present mannequin lineup, go to Can-Am’s web site.
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