BMW Motorrad is without doubt one of the main European motorbike producers all around the world, and is especially well-liked within the U.S. and Europe. In Asia, nonetheless, practically all of BMW’s fashions are a part of the premium and luxurious section, as small-capacity scooters and commuters are likely to dominate the market within the continent. Having stated that, BMW Motorrad has registered some fairly spectacular progress figures for the Indian marketplace for 2022.
Certainly, the Bavarian model offered 7,282 two-wheelers within the Indian market, in accordance with gross sales figures launched by BMW Motorrad India, for 2022. By doing this, BMW Motorrad India noticed a 40 % enhance from the prior yr. It ought to come as no shock that the corporate’s entry-level bikes dominated gross sales, and the G 310 sequence, which consists of three bikes—the bare roadster R, entry-level journey bike GS, and the freshly launched RR sportbike—contributed 90 % of the motorbike gross sales complete.
BMW’s G 310 sequence continues to be notably well-liked throughout India and different Asian markets because of the truth that all the mannequin vary has been co-developed with Indian producer TVS. BMW is liable for the styling of the bikes, whereas the engine, expertise, chassis, and general manufacturing is dealt with by the Indian two-wheeler big. The truth is, the not too long ago launched G 310 RR bears lots of similarities with the TVS Apache 310 RR, with some even contemplating the German launch a rebadged model of the Indian sportbike.
Aside from the massively profitable G 310 mannequin vary, BMW Motorrad India additionally famous vital gross sales progress for its extra premium fashions. For reference, the C 400 GT maxi-scooter, in addition to the S 1000 RR sportbike, and the R 1250 GS and GSA journey bikes are additionally offered within the Indian market.
As with all producers, BMW is hoping that 2023 will likely be an excellent higher yr within the Indian market, as in December, 2022, the corporate launched the brand new and improved S 1000 RR within the Indian market, with a aggressive price ticket of Rs 2,025,000—translating to roughly $24,405 USD. On prime of that, BMW has confirmed curiosity in launching the CE 04 electrical scooter within the Indian market, as properly, though pricing and availability data has but to be revealed.