Benelli Bikes Now Distributed in North America by Keeway Group



Benelli Motorcycles Now Distributed in North America by Keeway Group
The Benelli Bikes show at EICMA in November 2023.

Benelli Bikes is an Italian model with a storied 113-year historical past. Following final month’s EICMA present in Milan, Italy, Benelli introduced a brand new distributor for its bikes in North America. Learn the total press launch under.


We’re thrilled, sure, thrilled, to announce a momentous first within the 100-plus-year historical past of Benelli. Its bikes at the moment are distributed in North America by Keeway Group, co-owner and unique worldwide company supervisor of the Benelli model. In brief, Benelli is lastly represented by Benelli within the North American markets.

Associated: Tracing 111 Years of Benelli Historical past

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Based by the six Benelli brothers in 1911, within the seaside metropolis of Pesaro, Italy, the unique Benelli manufacturing facility is now the Benelli Museum, nonetheless absolutely owned by the model. Initially conceived as a model of ardour, Benelli quickly went racing with youngest brother Antonio “Tonino” rapidly attaining many victories. Racing in Italy developed into racing internationally, with Benelli incomes two GP world championships. Yearly Benelli and the town of Pesaro have fun Benelli Week, a convention that started 13 years in the past on the firm’s one centesimal anniversary in 2011.

Keeway Group, the company supervisor of the Benelli model, additionally has different manufacturers to offer sellers a strong array of two-wheeled automobiles. Keeway’s rising complementary line of scooters and small-displacement bikes can even be supplied within the U.S. market, at a later date in 2024.

Associated: Benelli Leoncino Overview | Street Take a look at

Benelli Motorcycles Now Distributed in North America by Keeway Group
The Benelli Bikes show at EICMA in November 2023.

At November’s EICMA, the worldwide motorbike exposition going down in Milan, Italy, the aspect by aspect shows of Benelli and Keeway had been teeming with media, sellers, and shoppers, from all corners of our spherical planet. Attendees included over 400 distributor and supplier representatives from 66 nations. With design studios in Italy and Spain, and first manufacturing in China, Benelli and Keeway are really worldwide manufacturers.

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The preliminary 2024 Benelli fashions will likely be arriving within the USA within the first quarter of the 12 months, with extra fashions arriving within the second quarter. Specifics concerning the fashions heading to North America will likely be made obtainable within the close to future.

Keeway America is an entirely owned subsidiary of Keeway Group, with fundamental places of work and warehouses for distribution situated in Frisco, Texas, a suburb of Dallas. We welcome powersports professionals to inquire about becoming a member of our seasoned crew. For extra info, go to Benelli’s U.S. web site or contact advertising@keewayamerica.com.